UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
 
 

SCHEDULE 13G

Under the Securities Exchange Act of 1934
(Amendment No. 2)*
 
 
 

AppFolio, Inc.
(Name of Issuer)
 
 
 

Class A Common Stock
(Title of Class of Securities)

03783C100
(CUSIP Number)

December 31, 2018
(Date of Event which Requires Filing of this Statement)
 
 
 

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

Rule 13d-1(b)

Rule 13d-1(c)

Rule 13d-1(d)

*
The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).
 



CUSIP No. 03783C100

1.
Names of Reporting Persons
 
William E. Oberndorf
2.
Check the Appropriate Box if a Member of a Group (See Instructions)
(a)                   (b)
 
3.
SEC Use Only
 
4.
Citizenship or Place of Organization
 
USA
Number of
Shares
Beneficially
Owned by Each
Reporting
Person
With:
5.
Sole Voting Power
 
312,397 (1)
6.
Shared Voting Power
 
856,392 (2)
7.
Sole Dispositive Power
 
312,397 (1)
8.
Shared Dispositive Power
 
856,392 (2)
9.
Aggregate Amount Beneficially Owned by Each Reporting Person
 
1,168,789
10.
Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) 
 
11.
Percent of Class Represented by Amount in Row (9)
 
7.3% (3)
12.
Type of Reporting Person (See Instructions)
 
(IN)
_______________
(1)
These shares are held in William E. Oberndorf’s Individual Retirement Account, which is self-directed.
(2)
Of these shares, 70,616 shares may be deemed to be beneficially owned by William E. Oberndorf solely in his capacity as a controlling person of the Bill & Susan Oberndorf Foundation, 768,886 shares may be deemed to be beneficially owned by William E. Oberndorf solely in his capacity as the sole controlling person of Oberndorf Investments LLC, 10,700 shares may be deemed to be beneficially owned by William E. Oberndorf solely in his capacity as an authorized signatory for the account of Peter C. Oberndorf, 30 shares may be deemed to be beneficially owned by William E. Oberndorf solely in his capacity as an authorized signatory for the account of Caroline G. Oberndorf and 6,160 shares may be deemed to be beneficially owned by William E. Oberndorf solely in his capacity as an authorized signatory for the account of William Oberndorf.
(3)
Based on 16,110,969 shares of Class A common stock outstanding as of October 22, 2018.


2


CUSIP No. 03783C100

1.
Names of Reporting Persons
 
Bill & Susan Oberndorf Foundation
2.
Check the Appropriate Box if a Member of a Group (See Instructions)
(a)                   (b)
 
3.
SEC Use Only
 
4.
Citizenship or Place of Organization
 
California
Number of
Shares
Beneficially
Owned by Each
Reporting
Person
With:
5.
Sole Voting Power
 
70,616 (1)
6.
Shared Voting Power
 
0
7.
Sole Dispositive Power
 
70,616 (1)
8.
Shared Dispositive Power
 
0
9.
Aggregate Amount Beneficially Owned by Each Reporting Person
 
70,616
10.
Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) 
 
11.
Percent of Class Represented by Amount in Row (9)
 
0.4% (2)
12.
Type of Reporting Person (See Instructions)
 
(CO)
_______________
(1)
Power is exercised through its two directors, William E. Oberndorf and Susan C. Oberndorf.
(2)
Based on 16,110,969 shares of Class A common stock outstanding as of October 22, 2018.


3


CUSIP No. 03783C100

1.
Names of Reporting Persons
 
Oberndorf Investments LLC
2.
Check the Appropriate Box if a Member of a Group (See Instructions)
(a)                   (b)
 
3.
SEC Use Only
 
4.
Citizenship or Place of Organization
 
Delaware
Number of
Shares
Beneficially
Owned by Each
Reporting
Person
With:
5.
Sole Voting Power
 
768,886 (1)
6.
Shared Voting Power
 
0
7.
Sole Dispositive Power
 
768,886 (1)
8.
Shared Dispositive Power
 
0
9.
Aggregate Amount Beneficially Owned by Each Reporting Person
 
768,886
10.
Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) 
 
11.
Percent of Class Represented by Amount in Row (9)
 
4.8% (2)
12.
Type of Reporting Person (See Instructions)
 
(OO) – limited liability company
_______________
(1)
Power is exercised through William E. Oberndorf as the sole member of the manager of Oberndorf Investments LLC.
(2)
Based on 16,110,969 shares of Class A common stock outstanding as of October 22, 2018.


4


CUSIP No. 03783C100

1.
Names of Reporting Persons
 
Peter C. Oberndorf
2.
Check the Appropriate Box if a Member of a Group (See Instructions)
(a)                   (b)
 
3.
SEC Use Only
 
4.
Citizenship or Place of Organization
 
USA
Number of
Shares
Beneficially
Owned by Each
Reporting
Person
With:
5.
Sole Voting Power
 
850 (1)
6.
Shared Voting Power
 
10,700 (2)
7.
Sole Dispositive Power
 
850 (1)
8.
Shared Dispositive Power
 
10,700 (2)
9.
Aggregate Amount Beneficially Owned by Each Reporting Person
 
11,550
10.
Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) 
 
11.
Percent of Class Represented by Amount in Row (9)
 
0.1% (3)
12.
Type of Reporting Person (See Instructions)
 
(IN)
_______________
(1)
These shares are held in Peter C. Oberndorf’s Individual Retirement Account, which is self-directed.
(2)
William E. Oberndorf is an authorized signatory for the account of Peter C. Oberndorf.
(3)
Based on 16,110,969 shares of Class A common stock outstanding as of October 22, 2018.


5


CUSIP No. 03783C100

1.
Names of Reporting Persons
 
Caroline G. Oberndorf
2.
Check the Appropriate Box if a Member of a Group (See Instructions)
(a)                   (b)
 
3.
SEC Use Only
 
4.
Citizenship or Place of Organization
 
USA
Number of
Shares
Beneficially
Owned by Each
Reporting
Person
With:
5.
Sole Voting Power
 
0
6.
Shared Voting Power
 
30 (1)
7.
Sole Dispositive Power
 
0
8.
Shared Dispositive Power
 
30 (1)
9.
Aggregate Amount Beneficially Owned by Each Reporting Person
 
30
10.
Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) 
 
11.
Percent of Class Represented by Amount in Row (9)
 
**0.1% (2)
12.
Type of Reporting Person (See Instructions)
 
(IN)
_______________
(1)
William E. Oberndorf is an authorized signatory for the account of Caroline G. Oberndorf.
(2)
Based on 16,110,969 shares of Class A common stock outstanding as of October 22, 2018.
**
Denotes less than.


6


CUSIP No. 03783C100

1.
Names of Reporting Persons
 
William Oberndorf
2.
Check the Appropriate Box if a Member of a Group (See Instructions)
(a)                   (b)
 
3.
SEC Use Only
 
4.
Citizenship or Place of Organization
 
USA
Number of
Shares
Beneficially
Owned by Each
Reporting
Person
With:
5.
Sole Voting Power
 
0
6.
Shared Voting Power
 
6,160 (1)
7.
Sole Dispositive Power
 
0
8.
Shared Dispositive Power
 
6,160 (1)
9.
Aggregate Amount Beneficially Owned by Each Reporting Person
 
6,160
10.
Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions) 
 
11.
Percent of Class Represented by Amount in Row (9)
 
**0.1% (2)
12.
Type of Reporting Person (See Instructions)
 
(IN)
_______________
(1)
William E. Oberndorf is an authorized signatory for the account of William Oberndorf.
(2)
Based on 16,110,969 shares of Class A common stock outstanding as of October 22, 2018.
**
Denotes less than.



7


Preliminary Statement:


 
 
This Amendment No. 2 amends the Schedule 13G filed with the Securities and Exchange Commission on February 22, 2017 and amended on June 22, 2017.
     
Item 1.
(a)
Name of Issuer
     
 
 
AppFolio, Inc.
     
 
(b)
Address of Issuer’s Principal Executive Offices
     
 
 
50 Castilian Drive
 
 
Santa Barbara, CA 93117
     
Item 2.
(a)
Name of Person Filing
     
 
 
William E. Oberndorf (“WEO”), Bill & Susan Oberndorf Foundation, a California corporation (“Oberndorf Foundation”), Oberndorf Investments LLC, a Delaware limited liability company (“OBI”), Peter C. Oberndorf (“PCO”), Caroline G. Oberndorf (“CGO”) and William Oberndorf (“WO”).  WEO, Oberndorf Foundation, OBI, PCO, CGO and WO are sometimes hereinafter referred to as the “Reporting Persons.”
     
 
 
The Reporting Persons are making this single, joint filing because they may be deemed to constitute a “group” within the meaning of Section 13(d)(3) of the Securities Exchange Act of 1934, as amended (the “Act”), although neither the fact of this filing nor anything contained herein shall be deemed to be an admission by the Reporting Persons that a group exists.
     
 
(b), (c)
Address of Principal Business Office or, if None, Residence; Citizenship of Reporting Persons
     
 
 
The principal business address of WEO is 615 Front Street, San Francisco, CA 94111. WEO is a citizen of the United States of America.
     
 
 
The principal business address of Oberndorf Foundation is 615 Front Street, San Francisco, CA 94111.  Oberndorf Foundation is a California corporation.
     
 
 
The principal business address of OBI is 615 Front Street, San Francisco, CA 94111. OBI is a Delaware limited liability company.
     
 
 
PCO’s address is 615 Front Street, San Francisco, CA 94111. PCO is a citizen of the United States of America.
     
 
 
CGO’s address is 615 Front Street, San Francisco, CA 94111. CGO is a citizen of the United States of America.
     
 
 
WO’s address is 615 Front Street, San Francisco, CA 94111. WO is a citizen of the United States of America.
     
 
(d)
Title of Class of Securities
     
 
 
Class A common stock
     
 
(e)
CUSIP Number:
     
 
 
03783C100
     
Item 3.
 
Statement filed pursuant to §§240.13d-1(b) or 240.13d-2(b) or (c):
     
 
 
Not Applicable.
     
Item 4.
 
Ownership.
     
 
 
Provide the following information regarding the aggregate number and percentage of the class of securities of the issuer identified in Item 1.

8



 
(b)
(a)
(c)(i)
(c)(ii)
(c)(iii)
(c)(iv)
     
Class A Common Stock
     
Voting Power
Disposition Power
Reporting Persons
Percent of Class
Amount
Beneficially Owned
Sole
Shared
Sole
Shared
William E. Oberndorf
7.3%
1,168,789
312,397
856,392
312,397
856,392
Bill & Susan Oberndorf Foundation
0.4%
70,616
70,616
0
70,616
0
Oberndorf Investments LLC
4.8%
768,886
768,886
0
768,886
0
Peter C. Oberndorf
0.1%
11,550
850
10,700
850
10,700
Caroline G. Oberndorf
**0.1%
30
0
30
0
30
William Oberndorf
**0.1%
6,160
0
6,160
0
6,160
_______________
**
Denotes less than


 
The foregoing percentages are based on 16,110,969 shares of Class A common stock outstanding as of October 22, 2018 as set forth in AppFolio, Inc.’s Quarterly Report on Form 10-Q for the quarterly period ended September 30, 2018 filed with the Securities and Exchange Commission on October 29, 2018.
   
 
Instruction. For computations regarding securities which represent a right to acquire an underlying security see §240.13d-3(d)(1).
   
Item 5.
Ownership of Five Percent or Less of a Class.
   
 
If this statement is being filed to report the fact that as of the date hereof the reporting person has ceased to be the beneficial owner of more than five percent of the class of securities, check the following .
   
 
Instruction.  Dissolution of a group requires a response to this item.
   
Item 6.
Ownership of More than Five Percent on Behalf of Another Person.
   
 
No other persons have the right to receive or the power to direct the receipt of dividends from, or the proceeds from, or other proceeds from the sale of, the Class A common stock held by the Reporting Persons.
   
Item 7.
Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person.
   
 
Not Applicable.
   
Item 8.
Identification and Classification of Members of the Group.
   
 
Not Applicable.
   
Item 9.
Notice of Dissolution of Group.
   
 
Not Applicable.
   
Item 10.
Certification.
   
 
By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under § 240.14a-11.


9


SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

 
February 14, 2019
   
   
 
/s/ Gary Scheier
 
Signature
   
   
 
Gary Scheier
 
Attorney-in-fact for:
   
   
 
William E. Oberndorf (1)
 
Bill & Susan Oberndorf Foundation (1)
 
Oberndorf Investments LLC (1)
 
Peter C. Oberndorf (1)
 
Caroline G. Oberndorf (1)
 
William Oberndorf (2)
   

 
(1)
A Power of Attorney authorizing Gary Scheier to act on behalf of this person or entity was previously filed.
     
 
(2)
A Power of Attorney authorizing Gary Scheier to act on behalf of this person or entity is filed as Exhibit B.


10


EXHIBIT INDEX

Exhibit
Document Description
   
A
Agreement Pursuant to Rule 13d-1(k)
   
B
Power of Attorney







Exhibit A

Pursuant to Rule 13d-1(k) or Regulation 13D-G of the General Rule and Regulations of the Securities and Exchange Commission under the Securities Exchange Act of 1934, as amended, the undersigned agrees that the statement to which this Exhibit is attached is filed on behalf of each of them in capacities set forth below.

 
February 14, 2019
   
   
 
/s/ Gary Scheier
 
Signature
   
   
 
Gary Scheier
 
Attorney-in-fact for:
   
   
 
William E. Oberndorf (1)
 
Bill & Susan Oberndorf Foundation (1)
 
Oberndorf Investments LLC (1)
 
Peter C. Oberndorf (1)
 
Caroline G. Oberndorf (1)
 
William Oberndorf (2)
   

 
(1)
A Power of Attorney authorizing Gary Scheier to act on behalf of this person or entity was previously filed.
     
 
(2)
A Power of Attorney authorizing Gary Scheier to act on behalf of this person or entity is filed as Exhibit B.


Exhibit B

POWER OF ATTORNEY

Know all by these presents, that William Oberndorf (the “Grantor”) has made, constituted and appointed, and by these presents does make, constitute and appoint each of William E. Oberndorf, Gary Scheier and Richard Surratt (each, an “Attorney”), the true and lawful agent and attorney-in-fact, with full power of substitution and resubstitution, of the Grantor, for and in Grantor’s name, place and stead, in any and all capacities, to do all or any of the following acts, matters and things:


(1)
To sign on behalf of the Grantor statements on Schedule 13D or 13G or Forms 3, 4 and 5, or amendments thereto pursuant to Section 13(d) or Section 16 under the Securities Exchange Act of 1934.


(2)
To do all such other acts and things as, in such Attorney’s discretion, he deems appropriate or desirable for the purpose of filing such statements on Schedule 13D or 13G or Forms 3, 4 and 5, or amendments thereto.


(3)
To appoint in writing one or more substitutes who shall have the power to act on behalf of the Grantor as if that substitute or those substitutes shall have been originally appointed Attorney(s) by this Power of Attorney and/or to revoke any such appointment at any time without assigning any reason therefor.

The Grantor hereby ratifies and confirms all that said agents and attorneys-in-fact or any substitute or substitutes may lawfully do or cause to be done by virtue hereof.  This Power of Attorney shall remain in full force and effect until revoked by the undersigned in a signed writing.

The words Grantor and Attorney shall include all grantors and attorneys under this Power of Attorney.





IN WITNESS WHEREOF, Grantor duly assents to this Power of Attorney by his signature as of the 25th day of January, 2019.  The Power of Attorney shall remain in full force and effect until the undersigned is no longer subject to the reporting requirements of the Securities Exchange Act of 1934 and the rules thereunder, unless earlier revoked by the undersigned in a signed writing delivered to the attorney-in-fact.



 
William Oberndorf
   
 
By:
/s/ William Oberndorf